Edin Mustajbegovic
My work is at the intersection of technology, management and fundamentally how we organise human endeavour to bring the future we want to reality.
If you are interested in the future of management, how to make problems so interesting and solutions so compelling that everyone wants to work on them, get in touch...
Featured
Generative AI - Business Strategy Primer
A pragmatic guide to the Gen AI era, this white-paper distils the technology’s mechanics, economics, and organisational impact into clear frameworks leaders can act on.
From theory-light explanations of tokens, transformers, and scaling laws to practical tools like the Engagement Spectrum, Four-Axis Lens, and Budget Radar, it shows how to navigate cost, risk, talent, and sovereignty—grounded in an Australian perspective but globally relevant. The result is a playbook for turning hype into coherent strategy and everyday advantage.
2ic.ai
2ic.ai represents an effort to develop the world's first team management software, fundamentally shifting the paradigm from individual-centric management to a focus on teams, their relationships, and interactions.
Unlike traditional management tools that cater to single teams or individuals, 2ic.ai is designed as a social network specifically tailored to the needs of teams.
Implementing Scenario Planning Approach for Global IT and Technology Strategy
Collaborating closely with Shell’s Australia IT and Technology leadership, we crafted a strategy that was unanimously accepted across regional businesses. This initiative's success led to its adoption as the standard approach for all IT and technology strategies and roadmaps within Shell’s global portfolio. Furthermore, I provided ongoing advisory services to other regions and businesses, ensuring the seamless implementation of this acclaimed approach beyond the initial Australian integration
